(P R rē turn´)
PReturn helps companies create compelling, differentiating messages and leverage a comprehensive approach to media.
PReturn helps companies create compelling, differentiating messages and leverage a comprehensive approach to media.
“Media relations evolves at a staggering pace but has become the most cost
effective promotional and brand management tool for many organizations.
From back office technology advances to social media’s ability to connect
brands directly with important audiences, the best media relations programs
now barely resemble more traditional programs of the past that leveraged
manual processes and focused entirely on editorial media.”
Industry experts and clients alike appreciate Kraig Smith’s results focused
approach to public relations and marketing communications. Named one of
the industry’s “15 to Watch” by PR News, his track record of high profile placements; reputation
for exceeding client expectations; and experience working with search, social and other
emerging media sets him apart from his peers.
Smith works with an ever growing circle of business, consumer, healthcare, marketing,
technology and trade press contacts but complements these traditional media relations tactics
with copy writing for search engines, social media communications and other marketing
communications efforts that plug clients into online conversations. Clients depend on himfor
thoughtful counsel, superior writing skills and effective media relations.
Smith spends most of his time developing messages and story lines, coordinating product
launches, and boosting visibility of executives and brands. His portfolio of past and current
clients includes AdGooroo, Avenue A|Razorfish, Amadesa, Bosch Power Tools, Care
Communications, CME LLC, CMPMedica, Leo Software, LifeGem Memorials, Optima
Educational Solutions, Performics, SearchMedica, Telenisus, and consulting firms that include
Deloitte Consulting, DiamondCluster International and Terasys.
Smith has garnered placements for his clients in Business Week, the Chicago Tribune, Crain’s
Chicago Business, USA Today, theWall Street Journal, and countless other business,
consumer and industry news outlets.
Smith holds a bachelor’s degree in communication studies from Marquette University. In his free
time, he enjoys live music, camping, hiking, biking, home brewed beer, and spending time with
friends and family.
Contact Kraig at ksmith@preturn.com or 312.432.9405.
"PReturn’s editorial relationships and media relations skills are fantastic. As a result, Performics’ thought leadership and increased visibility has really propelled our brand throughout the industry."
- Andrew Caravella,
Performics’ Corporate Communications Manager- Robin Simkins,
AdGooroo’s Executive Vice President of Client Service