• services
  • analyst relations
  • blog management
  • bylined articles
  • content development
  • launches
  • media & influencer strategy
  • media relations
  • media training
  • message development
  • presentation training
  • social media programs
  • speaking opportunities
  • thought leadership
  • trade show support

Services

Social Media Programs

The benefits of a traditional media relations program can be tremendous for companies, but brands increasingly seek to complement these programs with social media campaigns that enable direct communication with their target audiences; build online dialogue about the brand, affiliated events or other accomplishments; and create thought leadership for brands and executives. Both types of programs offer numerous advantages over advertising, but social media campaigns give some degree of message control back to marketers that cannot be attained through an editorial media relations program, which depends on the cooperation of reporters and editors to spread the news.

PReturn creates and manages branded Facebook fan pages, Twitter accounts, Linked In marketing programs, Wikipedia pages and other emerging social media programs that generate a snowball effect for marketers over time by continually growing a brand’s following and extending the reach of its messages. Typically, PReturn recommends working with clients to develop a social media road map that clearly establishes the goals of the program and incorporates the best strategies and tactics to foster success. Since contacts and content fuel social media programs, PReturn helps clients on both fronts. PReturn works with clients to implement cost effective methods to build social media followings and identify the right mix of subject matter, news, industry highlights and milestones to employ as part of the program.

Marketers considering social media programs should understand that content developed for the channel can be put to use in many complementary ways. Corporate blogs, editorial media relations programs, bylined articles and other opportunities can thrive by leveraging content developed for social media.