"Don't Waffle on Making a Digital Disaster Recovery Plan"
"Groupon's Super Gaffe"
Columnist Robin Simkins includes crisis communications insights from PReturn founder Kraig Smith in this light hearted look at a very serious topic. Who would've thought Waffle House would set the standard for disaster recovery?
PReturn founder Kraig Smith shares his thoughts about Groupon's Super Bowl ads and the lack of crisis management that followed.
The Holmes Report, February 6, 2011
Kenshoo retains PReturn.
"Protect Your PR Investment or Risk Burying Your Brand"
PReturn founder Kraig Smith discusses the importance of a service-oriented approach to media relations.
PR Week, June 25, 2007
"Client-Agency Relationships Thrive Off Equal Footing"
PReturn founder Kraig Smith provided commentary on agency client relationships and the two important stakeholders of a media relations firm - clients and the media.
PR News, May 31, 2004
"15 To Watch"
PReturn founder Kraig Smith was named to this annual list of up-and-coming PR professionals.