(P R rē turn´)
Clients appreciate PReturn’s tenacious approach to media relations, commitment to quality and full suite of complementary services.
Clients appreciate PReturn’s tenacious approach to media relations, commitment to quality and full suite of complementary services.
One of the most effective methods for executives to boost visibility of themselves and their brands, bylined articles and columns position executives as thought leaders within their industry and help brands establish a trail of credibility that can mean the difference between closing or losing a sale. For some clients, PReturn creates larger media relations programs in which bylined articles and columns complement other announcements and integrated efforts. In other instances, PReturn works directly with executives or marketing departments looking to supplement their existing public relations program with a focused effort to increase the profile of one or several top executives.
Either way, these articles provide branding value among each publication’s readers, but many clients get more mileage by repurposing them as sales tools. The articles cannot be self serving; they typically cover pressing industry issues to position client authors as industry leaders or visionaries.
PReturn works with clients to understand important perspectives and capture insights in "ghost written" articles which get published under the executives’ byline. Over time, these efforts raise visibility, strengthen reputations and effectively promote affiliated brands.
"PReturn’s editorial relationships and media relations skills are fantastic. As a result, Performics’ thought leadership and increased visibility has really propelled our brand throughout the industry."
- Andrew Caravella,
Performics’ Corporate Communications Manager- Robin Simkins,
AdGooroo’s Executive Vice President of Client Service